my resume
lincoln center for the performing arts
I spearheaded the acquisition, development, messaging, and account maintenance strategy of major corporate partners to sponsor Lincoln Center’s nonprofit arts programs.
I developed strategic partnerships designed to drive forward key marketing messages through the alignment of internal programs with partner goals.
As project owner of the partner lifecycle, my ability to build relationships with key internal and external stakeholders allowed me to cultivate a diverse, yet well-aligned portfolio of customized partnership programs.
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In addition to managing and executing all internal communications for staff at 50 locations, I also developed localized marketing and communications plans to engage key audiences and build brand affinity. As the liaison to both external partners and internal field teams, building strong relationships was paramount in maintaining a balance between achieving business needs and ensuring proper brand alignment.
running subway productions
I partnered with executive leadership and our partners at licensed brands (including Harry Potter, Dr. Seuss, Marvel, LEGO, and Star Wars) to promote a diverse portfolio of touring stage productions and museum exhibitions to local audiences. Project managing the launch of 3-4 major exhibitions per year, I focused on the execution of advertising and promotions, while also reporting on ticket sales trends in order to adjust marketing strategy accordingly for the duration of the exhibition runs.